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California’s Finest Wine Store
in Downtown San Francisco

We specialize in Small-production, Rare and Vineyard-specific gem wines.

Since 1988, we have provided our customers with California’s most unique and prized wine bottlings. Through our distinctive wine clubs and jewel-box store situated in San Francisco’s Union Square district, Napa Valley Winery Exchange offers a uniquely personal and attentive wine buying experience. Our staff of highly skilled wine professionals not only assist our customers, but are also an integral part of our tasting/selection process.

• Rare, vineyard-specific wine gems
• Micro-production wines; from value bottlings to top-rated cult classics
• Dozens of new wines debuted in our shop every week
• Countless bottles that rarely, if ever,  make it out of state
• Wine clubs for every taste and budget…delivered directly to your door

If our staff doesn’t love the wine, it doesn’t make it to our shelves!

Thirsty Thursday Special

Each Thursday we will post something special worth hearing about. It might be a new release, a group of wines with a big discount, a closeout special or maybe a single wine we’d like to introduce you to. In any case, it will be something worth looking forward to, we promise.

Hundred Acres Wines Available

Jason Woodbridge, founder and winemaker at Hundred Acre, just continues to impress with 100-point wines year after year. (Over twenty 100-point scores from Robert Parker & Wine Advocate alone) Showcasing some of Napa’s best small family owned vineyards through his Fortunate Son Series and with access to fruit from the western Sonoma Coast, this new Summer Dreams project has expanded his skills into more than just Cabernet grapes, and at more affordable pricing.

Imported Wine Selection

We have a vast selection of imported reds and whites wines from all over the world. All of these are a step up from your regular village wines, all from single vineyards. Create some space in your cellar for some delicious imported wines.

NVWE 2024 Spring Twelve Picks


Napa Valley Winery Exchange IconNapa Valley Winery Exchange

415 Taylor Street, San Francisco

4.7 97 reviews

  • Avatar Benjamin Fheng ★★★★★ 6 months ago
    Wines are very well priced and shopkeepers personally only put out the stuff that they love. Would absolutely come here again in my next visit!
    Came here
    … More mid December 2023 and got 3 bottles of wine. Rick was incredibly accommodating and friendly when I told him I needed some Californian wines. He was able to explain with lots of passion which wines he loved and would recommend. Don came out and went into an immense depth on some nice history of California wines and its production. Super rare find and really happy I found this place.
  • Avatar Dave Methvin ★★★★★ 2 months ago
    I happened by this store since I was staying at the nearby Hilton in Union Square. What a wonderful place! They carry bottles from many small local unsung … More wineries. As an east coaster I'd never heard of most of them, but Don talked me through many of their choices and I decided on a bottle that my wife and I loved. I was pleased at the prices, it's hard to believe that I could get a great bottle of wine for $50 that only had 8 barrels made in total. I suspect we will sign up for their quarterly wine club.
  • Avatar Craig Trash ★★★★★ a month ago
    Don is extremely knowledgeable - has an encyclopedic knowledge of California wine. Tell him what you're looking for (flavor profiles and/or if you're … More planning to drink it with or without food) and I think you'll be pretty pleased with what he proposes. Never felt upsold and was given recommendations spanning all price ranges. Will take his time with you if you're interested.
    They carry a number of wines that are tough to find and their prices are about market rate (maybe adding $5-10 for more expensive bottles because of their SF rent).
    An oasis in an otherwise not-so-great part of town.
  • Avatar Terence Reis ★★★★★ 3 months ago
    I walked in looking to buy just one of the well-known labels. What I got was an amazing lesson about the Californian wine production and history. And left … More the store with great local wines. If you want wines from California, this is the place.
  • Avatar 山崎祐治 ★★★★★ 8 months ago
    I bought a wine as a gift for my friend. I got a nice wine thanks for kindness of the staff! Wines are affordable to purchase. If you find gifts about … More California, here is the most recommended shop!
  • Avatar Brian “Mo-Fo” Dean ★★★★★ 5 months ago
    Came into this shop on a mission to find a good bottle of California wine, came out with 3. I love this place and Andy turned me on to a few Cab Francs … More that were delicious AND affordable. Thanks again, I’ll be back in your store the next time I’m in San Fran.

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San Francisco Wine Panel – Featured Wines

Some of the exceptional wine brands that we represent!